Cookie Policy
Last updated: April 26, 2026
1. What Are Cookies
Cookies are small text files that websites place on your device to remember information about you and your activity. They help websites function properly, remember preferences, analyze usage, and deliver relevant advertising.
This Cookie Policy explains how VetScan uses cookies and similar technologies (web beacons, pixels, local storage) on vetscan.app (the "Service").
2. Why We Use Cookies
We use cookies to:
- Make the Service function correctly
- Remember your preferences and settings
- Analyze how visitors use the Service to improve it
- Measure the effectiveness of our marketing
- Deliver relevant advertising on Facebook, Google, and other platforms
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Service to function. They cannot be disabled. They include:
- Session cookies that maintain your visit
- Security cookies that prevent fraud and abuse
- Cookie consent preference cookies
3.2 Analytics Cookies
These cookies help us understand how visitors interact with the Service so we can improve it. We use:
- Google Analytics — measures pageviews, time on site, traffic sources, and user behavior. Data is anonymized using IP masking.
3.3 Marketing and Advertising Cookies
These cookies track your activity across websites to show you relevant ads. We use:
- Meta Pixel (Facebook, Instagram) — measures ad campaign performance and shows you VetScan ads on Meta platforms
- Google Ads — measures ad performance and remarketing across the Google ad network
- Microsoft Advertising (Bing) UET — measures ad performance on Bing and Microsoft properties
4. Cookie Details
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery | 3 months |
| fr | Meta (Facebook) | Ad delivery and measurement | 3 months |
| _gcl_au | Google Ads | Ad attribution and conversion tracking | 3 months |
| MUID | Microsoft Advertising | User identification across Microsoft sites | 1 year |
| vetscan_consent | VetScan | Stores your cookie consent preferences | 1 year |
Specific cookies and durations may change as we update third-party tools. Check this policy for the latest information.
5. Third-Party Cookies
Some cookies on the Service are set by third parties, including Meta, Google, and Microsoft. These third parties have their own privacy and cookie policies, which we encourage you to review:
6. How to Manage Cookies
6.1 Cookie Banner
When you first visit our Service, you'll see a cookie consent banner where you can accept all cookies, reject non-essential cookies, or customize your preferences.
6.2 Browser Settings
You can control cookies through your browser settings. Most browsers let you:
- View what cookies are stored
- Delete existing cookies
- Block all cookies
- Block third-party cookies
- Receive a notification before a cookie is set
Browser-specific instructions:
6.3 Opt-Out Tools
Industry opt-out tools let you opt out of interest-based advertising from many companies at once:
- Digital Advertising Alliance (DAA) — US
- Your Online Choices — EU
- Network Advertising Initiative (NAI)
6.4 Mobile Devices
On mobile devices, you can typically disable interest-based advertising in:
- iOS: Settings → Privacy & Security → Tracking → Allow Apps to Request to Track (off)
- Android: Settings → Google → Ads → Reset advertising ID / Opt out of Ads Personalization
7. Do Not Track Signals
Some browsers send a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals, and we do not respond to them at this time. You can still control cookies through the methods described above.
8. Consequences of Disabling Cookies
If you disable cookies:
- The Service should still work, but some features may not function correctly
- You may need to re-enter information you've previously provided
- Ads you see may be less relevant to you
- We may have less data to improve the Service
9. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be notified through the cookie consent banner or a prominent notice on the Service.
10. Contact Us
If you have questions about this Cookie Policy or our use of cookies, contact us:
For more information about how we handle personal data, see our Privacy Policy.